SECTOR:
AUTOMATION
CLIENT:
DAVINES
YEAR:
2026
ROLE:
Marketing Director
About.
I designed and developed a dual AI conversational agent system for WhatsApp Business: a B2B advisor that captures and qualifies professional salons and stylists, and a B2C advisor that consults and closes sales with end consumers. Both were built on N8N and connected to the sales team through automated alerts and Google Sheets exports. The system drives a single objective from two angles: converting conversations into seamless sales.
How it works.
B2B Agent (Doctora Davines) - Professional Acquisition:
The journey begins with a Meta Ads campaign targeting salons and independent stylists, segmented through custom audiences and Meta's AI, directing prospects to WhatsApp. There, they are greeted by Doctora Davines, an agent trained on the brand’s portfolio and value proposition.
The agent identifies the business profile, detects needs, and recommends product lines using videos, technical sheets, and commercial materials. When the lead asks about pricing, it shares the price list but notes that promotions are managed by a human advisor, triggering the handoff at that exact moment.
The entire interaction is logged in Google Sheets and triggers a WhatsApp alert to the sales team, providing a summary of the lead, their interests, and objections. The advisor then steps in with full context on the lead.
B2C (Davi) - Conversational Advisory & Sales:
Davi, the B2C agent, assists consumers coming from Meta, TikTok Ads, and the e-commerce platform. Operating as a specialized Davines advisor, it performs hair diagnostics, analyzes images and voice notes sent by customers, resolves technical inquiries, and recommends customized routines based on identified needs.
Additionally, it can close sales directly through various payment methods or automatically generate a shopping cart for the online store. Every sale is logged in real time and notifications are sent to the logistics team for fulfillment.
The Challenge.
Davines Peru was facing a double-sided challenge. In the professional channel, salon acquisition relied on manual processes that were difficult to scale. In the consumer channel, traffic from Meta and TikTok arrived with questions that e-commerce couldn't fully resolve, impacting conversion rates.
The challenge: Create a system capable of capturing, qualifying, advising, and converting B2B and B2C prospects through personalized conversations, maintaining the brand experience without increasing the team's operational workload.
Results.
B2B - Professional Acquisition
41x ROAS: S/. 34,571 in attributed sales from newly opened salons, with an ad spend of just S/. 836 during May 2026.
New account openings grew from 3 to 10 in a single month: The system focused on higher-quality filtering, rather than just increasing volume.
Lead qualification time was reduced from hours to minutes.
B2C - Consulting & Conversational Sales
Channel ROAS increased from 4.89x to 19.79x in three months.
Closed sales via WhatsApp grew from S/4,010 to S/14,095 monthly.
Over S/. 17,500 in monthly sales generated across WhatsApp and e-commerce.
Global Impact
Agents manage over 1,500 monthly conversations, establishing a new sales channel for Davines Perú: more efficient B2B acquisition, an enhanced B2C customer experience, and a scalable system built to drive revenue without increasing operational overhead.
